Orlox

Our approach

Our collaboration with Orlox started with a kick-off meeting to get to know them and understand their pain points. They were clearly passionate about their work, but felt their current branding wasn't doing them justice.

We got it. And after that first meeting, we really wanted to show them what their brand was capable of. They had all the right ingredients – logo, colours, the works – but it just wasn't clicking. We wanted to inspire them and create a kind of design system based on what was already there, proving they didn't need a total makeover to make a real impact.

So, our designer started experimenting, diving deep into Orlox's existing brand kit. She unearthed those underused secondary colours and explored how the logo's DNA could be reimagined in fresh ways, giving them tons of consistent elements to use.  

It wasn't just about static visuals either. We wanted to make sure their brand felt forward-thinking as their cybersecurity solutions, all while keeping their core brand identity instantly recognisable, online and off.

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Pitch perfect

Once Orlox started seeing the possibilities, we wanted to give them a taste of what this could look like in action. They mentioned an important upcoming presentation, so a pitch deck was the perfect opportunity to show them what their revamped brand could do.

Our lead designer, inspired by the brand potential we'd just explored, dove right in. By playing with cutouts and enlargements, she created a unique visual language for the slides that was totally on-brand but felt fresh and dynamic. Orlox were more than impressed with the results, and that simple slide deck makeover quickly grew into a much bigger project.

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Expanding the partnership

When Orlox saw what our designer achieved with their existing brand, they asked us to redesign and rewrite their website in cooperation with HEADR, the development partner. Since this was quite a large project, our designer and copywriter teamed up to rethink the site's structure, making it more user-friendly and clearer.  

They started by completely overhauling the website's “skeleton”, rethinking its whole structure to make sure it was rock-solid. After that, they nailed down the content blocks and made sure the whole thing flowed like a dream. The new site matches the look and feel we developed, and it also has subtle movement and interactive elements to showcase Orlox's dynamic approach.

“Our new website is more than just a site; it tells our story. We constantly use it to support our pitches or explain something to our clients.”  

But we didn't stop at the website. We also armed Orlox with a full toolkit of templates: social media posts, email templates (internal and external), document templates... Both the website and templates used visual assets that were designed with consistency and ease of use in mind, so Orlox can maintain their brand presence across all touchpoints.

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What's next?

Orlox is now armed with a dynamic and professional brand identity that truly reflects who they are. They've gone from a brand that felt (in their own words) “stuck” to one that's ready to take on the world. Their website is now a powerful tool that tells their story and showcases their expertise. And the feedback? Let's just say it's been overwhelmingly positive, both inside and outside the Cronos Group.  

“We're excited to continue our partnership with Unmute You. They've transformed our brand, and we're looking forward to exploring new ways to engage our clients and showcase our expertise.”  

This ongoing relationship shows what happens when two teams work closely together and really understand each other. We're already brainstorming with Orlox on an awareness campaign, and honestly, we can't wait to see what brand magic we conjure up together next.